About TJC Choice
The Jewellery Channel (TJC) is a British falling-price auction-style home shopping channel and online retailer specializing in jewelry and gemstones.
TJC Choice - Watch Live Jewellery TV bid and win premium jewelry auctions at TJC. It is one of the main TV shopping channels in the UK. The channel launched on 4 April 2006, and currently broadcasts 24 hours a day.